Automation Benchmarks for Advertising & Marketing

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Companies Analyzed

$1,126,690

Avg. Cost Savings

11,184

Avg. Hours Saved

Top Processes Being Automated in Advertising & Marketing

Process Name	Frequency	Avg. Hours/Month	Est. Annual Savings
Media Planning and Buying	3	262	$110,040
Human Resources & Talent	3	83	$34,860
Client Account Management	3	192	$80,640
Sales and Client Acquisition	2	203	$85,260
Financial Management	2	175	$73,500
Financial Administration	2	78	$32,760
Financial Management and Billing	2	200	$84,000
Business Development & Sales	2	253	$106,260
Human Resources and Talent Acquisition	2	140	$58,800
Talent Acquisition & HR	2	318	$133,560

Advertising & Marketing vs. Global Average

Avg. Cost Savings

$1,126,690

Global Avg. Cost Savings: $1,931,391

42% below global average

Avg. Hours Saved

11,184

Global Avg. Hours Saved: 19,009

41% below global average

Example Automation Reports in Advertising & Marketing

🇺🇸Leo Burnett

$2,264,530

potential savings/year

View Report

🇺🇸Weber Shandwick

$2,007,524

potential savings/year

View Report

🇺🇸Edelman

$1,725,450

potential savings/year

View Report

🇺🇸VMLY&R

$1,676,604

potential savings/year

View Report

🇺🇸Razorfish

$1,452,783

potential savings/year

View Report

Our analysis of 19 Advertising & Marketing companies reveals an average potential savings of $1,126,690 per year through AI automation. The most commonly automated process is Media Planning and Buying, found across multiple organizations in this sector.

Companies in the Advertising & Marketing sector save an average of 11,184 hours per year by automating repetitive tasks. Common automated processes include Media Planning and Buying and Human Resources & Talent, with most companies benefiting from AI-assisted automation.